We're now well into the new year, and we can start to see patterns in the skills being sought by graduate recruiters.
This time last year it was all about communication skills and social media, but in 2014 employers are looking for tech-heads. Computers are unavoidable in the majority of jobs, but many employers will be looking for an understanding that goes far beyond knowing your way around a spreadsheet and being able to put together an impressive PowerPoint presentation.
Many roles, particularly those in marketing/communications, will require you to use HTML coding, but that doesn't mean you need a degree in IT. There are many courses available that will teach you the basics, as well as free online tutorials and cheat-sheets to enable you to learn from the comfort of your own home. It may seem at first like you're trying to decipher The Matrix, but give it a few weeks and you'll then be able to add basic coding to your CV.
You should also be aware of the importance of "mobile" to businesses today. Whether we're talking social media for marketing engagement or an app for e-commerce, you should have foundation-level knowledge of the technologies available and how they can affect different areas of a business.
Even some well-known brands are relatively new to the impact smartphones are having on business, and they see the fact that you're supposedly more technologically savvy than your older colleagues as one of the advantages of hiring a young graduate - don't let them be wrong!
Another buzzword in current job adverts is "creativity". Although we're used to seeing this in adverts for roles in design, promotion and the like, it's now appearing in descriptions for jobs in other areas. Why would a sales executive or an HR manager need to be creative? Seeing the word "creative" under required skills might send the more logical of you into a tizzy but fear not, creativity isn't just reserved for those who can write or draw.
If you can find a solution to a problem that others couldn't see, then you've tackled the issue creatively. You just need to be confident enough to say in an interview that your approach to tackling a problem is the kind of "creative" the company needs.
And that holds true more generally. Whenever you go to an interview, be aware of the skills you possess and know how to present them - it's no use being the ultimate potential employee if no-one knows you are!